Privacy Policy

Effective October 10, 2026

Phewly is a daily "I'm OK" shared with the people who love you. It was built so that we know as little about you as possible. What you share with your loved ones is end-to-end encrypted: only their phones can read it. Nobody else can read what you share, not even us.

In short

  • No account, email or phone number. You're a random ID.
  • Your name, check-in times, status, info pack and pets are encrypted on your phone before they're sent.
  • Your mood diary, medicine names and photos stay on your phone. A weekly care summary, if you turn one on, shares only what you choose, end-to-end encrypted.
  • No ads, no tracking, no selling of data. Ever. Crash reports carry no ID.

What stays on your phone

Your check-in history, check-in times, medicines and their photos, pet details and photos, photo reminders, alarms, your mood and sleep diary, and your settings are stored only on your phone, in a private folder that is not included in iCloud Backup. Deleting Phewly, or using Me › Privacy and Security › Delete Everything, removes them.

The one exception is the weekly care summary (Phewly Plus), and only if you turn it on: once a week it sends the people you choose what you chose to include, end-to-end encrypted. That can be the days you checked in (and which were by your steps), how many medicine doses you marked as taken and the times of any you didn't (never which medicine), and, only if you include them, the How I’m Feeling faces you picked. Turning it off, or taking someone off, deletes their copy.

Apple Health (optional, Phewly Plus)

If you switch on a Health tool, Phewly reads only what that tool needs from Apple Health, on your phone: falls recorded by Apple Watch, your step count, or your sleep times. Nothing else, and never heart rate or other medical readings. Health data is never sent to us. If your watch records a possible fall and you don't answer "Are you OK?", the time of that possible fall is added to your encrypted status, which your loved ones can see only during an alert. The server only ever sees an earlier check-in deadline, never why.

What our server keeps, and why

To ask your loved ones to check on you when your phone can't, a small server has to know a few things. It never sees your name or anything you write.

WhatWhy
A random ID and its public keysTo recognise your phone's signed requests. Not linked to your name, email or number.
The time your phone last contacted the serverSo a copied request can't be sent again. Deleted with your account.
Your phone's notification addressTo deliver alerts and reminders from loved ones.
Your next check-in deadline, and the wait before each loved one is askedSo loved ones are asked if you don't check in, even if your phone is off.
Who you're connected with (as random IDs), and when an alert started or was answeredTo ask the right people, in your order.
Encrypted messages between connected phones (your status, info pack, pets, and with Phewly Plus the weekly care summary you choose to send)Passed along only. The server cannot open them. The latest status replaces the previous one.
With Missed-Dose Alerts: the times of your next doses (never which medicine)So a loved one is told if a dose isn't marked taken.
With a stand-in (Phewly Plus): who stands in, for whom, until when, and who has agreed (as random IDs and times)So the stand-in is asked first until the date you chose, and your usual order comes back on time. Deleted when it ends or is cancelled.
With Phewly Plus: your subscription's level, renewal date and whether it will renew, Apple's transaction IDs for your purchases, and family codes (stored as a scrambled hash)So Plus works on any phone and codes can be checked.
With Sign in with Apple: a scrambled form of Apple's anonymous ID for PhewlySo you can get your account back on a new phone. We don't ask Apple for your name or email.
A set-up code from "Set Up for Someone Else", encryptedHeld for at most 24 hours and deleted the first time it's opened.
Short-term counters to stop abuse, using a keyed scrambled form of your network address, or of your random IDRate limits. Deleted within a day.
Crash and performance reports from Apple's MetricKit, with no ID attachedTo find and fix bugs. Not linked to you. Deleted after 90 days.

Old data is deleted on a schedule: messages after 30 days at most, used invites after a day, undelivered notifications after 7 days. After an account is deleted or moved, we keep only its random ID and public key, and erase them after a year (see "Your choices"), apart from the purchase lists below.

Two lists about purchases are kept after an account is deleted. If Apple refunds or revokes a purchase, we keep Apple's transaction ID for it, so it can't turn Plus on again. For each subscription, we keep Apple's original transaction ID and a count of how many family codes it made, so a code given out before is never made again. Neither says whose account it was.

Shared only if you choose

Other services Phewly uses

Analytics

We use Apple's own tools only. App Store Connect shows us totals like downloads and crashes, from people who chose "Share with App Developers" in their iPhone's settings. Apple's MetricKit crash and performance reports are sent to us with no ID and nothing personal. We don't use advertising or tracking services, we don't track you across apps or websites, and our website keeps no request logs.

Your choices

Phewly isn't an emergency service

Phewly asks the people you choose to check on you. It can't call emergency services. In an emergency, call your local emergency number.

Children

Phewly is for people aged 13 and over.

Changes

If this policy changes, we'll update the date above and explain anything important in the app.

Contact

Questions about your privacy: support@phewly.app.